Teamcoach Blue complete sets and framed team sets were distributed as a prize redemption to winners and runners-up through the official Teamcoach website over the course of the season who participated in the online game.
The 2007 AFL Teamcoach 2007 Blue Prize cards design is by far one of the most attractive cards released in 2007, and also one of rarest, with possibly less than 100 sets manufactured, making it a key card for team set and player collectors.
It uses a lighter-colored foil then in previous years, and the photography used is different to the regular and gold cards pulled from packets. The West Coast Eagles are particularly special as the images used are those minutes after the Eagles won the 2006 AFL Premiership, including that of Chris Judd on the dias, holding aloft the Premiership Cup.
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